Rasha KhouriRasha Khouri

About Rasha Khouri

Entrepreneur Rasha Khouri spent her formative years traveling between New York, Paris, Beirut and London. Educated at Brown University, Sciences Po and INSEAD, she launched her career as an investment banker at JP Morgan in New York. From there, she merged her interest in fashion with finance as a luxury goods analyst at Merrill Lynch and UBS, in London.

Discerning a niche in the e-commerce space for a luxury e-tailer with a product mix aimed at modern nomads such as herself, she launched DIA-BOUTIQUE.com in Summer 2010. The site delivers fresh fashion to audiences across the globe. Khouri sits at the helm of a new online fashion group attracting notice and investment. 2012 marks the launch of DIA-style.com, a pioneering digital luxury fashion portal in both Arabic and English languages.

Rasha has participated in a range of conferences across the luxury fashion, business and technology sectors.



Interviewed by The Daily Telegraph newspaper UK (September 2013)
Middle East promising region for online entrepreneurs

Interviewed by Bold Magazine (April 2013)
Style Guru: The Business of Fashion, luxury fashion e-commerce in the Middle East

Interviewed by TheBusinessOfFashion.com (April 2013)
Fashion e-commerce set to flower in the Middle East

British Vogue (March 2013)
Beyond the Veil - the booming Middle East Economy is seeing brands court customers

Interviewed by online magazine SavoirFlair.com series (December 2012)
Business Class with Rasha Khouri

Interviewed by the Saudi Gazette (December 2012)
Middle Eastern women have become biggest buyers of luxury fashion

Pandodaily.com (October 2012)
The new female entrepreneurs in the Middle East at the helm of a startup ecosystem

Video interview with Wamda TV discussing DIA-style.com and DIA-BOUTIQUE.COM during Arabnet Conference 2012 (July 2012)

Allthingsdigital.com (April 2012)
ArabNet Digital Summit: Tech startup and entrepreneurship in the Middle East

Interviewed on digital and social media in the Middle East by www.ilouban.info (February 2012)
‘Arab World is catching up very quickly when it comes to technology’

Interviewed by wamda.com (February 2012)
‘Launch of First Fully Arabic Luxury E-Commerce Site DIA-style.com’

Interviewed by arabnet.com (February 2012)
‘Introducing DIA-style.com Luxury Fashion Shopping Portal & Community’